People recognized the importance of virtual concert experience before the pandemic. COVID-19 has pulled the far future into the near future far faster. The ability to reach 100 plus times as many people in an interactive way is a natural extension of live performances…

This could function as a discovery engine for new music and a way for artists to reach a broader set of their fanbase. It’s not oppositional to the traditional music industry, it’s an evolution of that industry into a new medium.

ABBA reunion tour with virtual reality. The plan is for the band to perform a concert on a motion capture stage, which will enable a new generation of fans to see, hear and feel Abba in a way previously unimagined.