Social scientists have found that everyone is hardwired to pay attention to gossip, and to participate in it. In fact, it’s an evolutionary adaptation — it’s become human nature.
Those who do it well “know things but are trusted to be discreet. They have the well-being of others on their radar.”
Humans are hardwired to care about the lives of people who are friends, foes or family. But why do we care about famous people we’ve never actually met? Consciously, you know they don’t matter and you’re not going to meet them, but they press the same buttons in our brains as people who do matter to us